If you have made the decision to outsource your SEO using a white labeling agency, good on you. SEO outsourcing with a white labeling agency is a great decision that will help you to build your business and provide better service to your clients.
Once you have made your decision to get involved with a white label SEO reseller program the real work begins.
To get all the benefits that you are hoping for from your partnership you must make sure that you are choosing the right white label SEO reseller service.
How Do You Choose the Right White Labeling Agency?
There is a literal cornucopia of white labeling companies out there in the digital marketing realm. Thousands if not tens of thousands of companies offer white label services for SEO.
Whittling down your options can seem daunting but is absolutely a necessary task.
If you are a US-based business, a great place to start weeding out the options, is to focus on US-based white label SEO programs.
Working with a company that uses a US-based workforce will ensure that you get SEO content that is relevant to the US culture.
Overseas options admittedly will be less expensive options, but you will also be dealing with subpar quality, likely communication problems, and stuck with SEO that is not quite as relevant as you want it to be.
Once you have gotten the list down to US-based white label SEO reseller plans, follow the steps below to ensure you choose the right arrangement.
Step One, Look for Value
Value is found in the “details” of your agreement.
For example, are there white label SEO reporting tools available as part of the partnership? Do you have access to support? Is customer care a priority for the agency? These are important features that you will need to execute your goals.
Step Two, Look for a Proven Track Record
Does the white labeling agency you are considering have a history of delivering services as promised? It is important that you choose a plan that is backed up by a seasoned company.
Step Three, Look for Scalability
You do not want to get stuck in a long-term commitment that does not offer scalability and flexibility. This month you may be a little slow, but what happens next month when you need to scale up? A scalable plan is great for budgeting.
Ask plenty of questions.
The right white labeling agency will be happy to answer them.