A Quick Guide to the White Label SEO Reporting

If you engage in a business, you may be enticed to do the SEO reporting yourself because it can save you money. However, you may not have the time, resources, or expertise to do everything yourself. And that’s where outsourcing and white label SEO reporting comes in.

Are you thinking of offering SEO services and reporting to your clients that are branded as your own? If so, it’s essential to make sure that they are getting the best services, including the reports.
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You are responsible for ensuring that your clients are satisfied with the results to become repeat customers.

Read on as we go over what white label SEO reporting is, what it means to your business, and why you should consider implementing it.

What Is White Label SEO Reporting?

You may have considered hiring an SEO company to help you build your brand online. But in doing so, you may have wondered what it feels like to have a third party handle your SEO. If you’ve never hired a company to handle your SEO before, it can be hard to imagine what the process looks like.

However, if you don’t have the resources to handle your own SEO, hiring an agency to work on it for you is a great idea.
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This excellent option can be a great way to build your brand and get new customers.

Numerous advantages of hiring an SEO company include having a broader target market and the range of expertise they offer when handling your SEO campaign. They also have more extensive resources available to them and significant knowledge in SEO. However, you want to make sure you’re providing the best service possible to your clients.

Simply put, with white label SEO platform reporting, you are providing your clients with a report of their SEO campaign by using third-party software and digital solutions while branding it as your own.
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In other words, you can maintain brand consistency by using these excellent tools to do the reporting for you.

This, in turn, gives an added level of professionalism to the reports that you’re providing to your clients, which can be a good selling point for you.

SEO Reporting Inclusions

An excellent SEO reporting dashboard will let you aggregate data about the website and campaign efforts. Data is collected from several sources, including Google Analytics, Google Keyword Planner, and Google Search Console. You’ll have access to crucial information, such as:

  • Number of keywords you’re ranking for
  • How many leads you’re getting from those keywords
  • Cost of those leads
  • Number of backlinks you have
  • Click-through rates
  • Amount of traffic it’s driving to your site
  • Revenue you’re making from those keywords
  • Overall organic traffic you’re attracting to your website
  • Real-time visibility

You’ll get even more detailed information on the performance of your SEO efforts.
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In short, SEO reporting aggregates data and creates a visual report for your analysis.

What You Should Look For in a White Label SEO Reporting

There are a few things that you should look for when choosing which white label SEO services to go with, including all the relevant data from trusted sources that help provide a detailed analysis of your SEO campaign. If you want to track data and pull information from various sources, you need to make sure that the platform you choose allows you to do so. You should be able to:

  • See detailed reports about your Google Analytics
  • Check data about your AdWords account
  • See data from your website like bounce rate, page views, and other important information
  • Be able to integrate data from other sources, including social media accounts, website traffic, and other data that involves your website

Don’t just look at the core platform because most SEO companies also offer value-added services and additional features that can help you better understand and improve your SEO campaign efforts. Some good examples of the things you should keep an eye out for include:

  • Keyword ranking data
  • SEO metrics
  • Keyword tracking
  • Email marketing tools
  • Crawler tracking
  • CRM integration
  • Social media performance metrics


SEO reporting is essential as it provides your clients with reports on their SEO campaigns.
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Being able to offer excellent reporting that you brand as your own will help you nail down the process. With white labeled SEO programs, you’ll have a marketing strategy that encompasses the services of an online marketing company and be able to give your customers a truly all-in package.

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