Archive for June, 2013

Local SEO Can Make or Break a Small Business

Local map seo

In a world where nearly every small business has an online presence, it has become critically important for small business owners to implement local SEO strategies in order to draw local visitors to their sites. As the yellow pages begin to die out, search engines have moved up to take their place, meaning that local businesses need to do all that they can to draw traffic from internet users in the geographic region. Local SEO can help make higher visibility to the public a reality.

There are plenty of steps that can be taken to increase search visibility. Some are easier to implement than others, and many a web design and development firm has opted to be become a local SEO reseller in order to get results for clients without having to implement the strategies itself. A company that is an SEO reseller purchases service from a company specializing in SEO and works through that company for all of its clients’ SEO needs. Many local SEO companies are white label, meaning that they allow resellers to claim the service as their own when interacting with clients.

Regardless of whether the service is performed by an SEO reseller or an SEO company, the steps are the same. The first step in local SEO is to submit a website to search engines like Google, Bing, Yahoo, and MSN. Search engines can’t include entries that they don’t have, and submitting is arguably the easiest part of Seo.

The next step is to lace the keywords you want to be found with into your site, along with the name of business. Choose keywords wisely, as you want them to be specific enough to eliminate some competition, but general enough that users are likely to use them. This step, known as on site optimization, also involves incorporating the keywords into meta descriptions.

The rest of the steps in local Seo involve off site optimization through marketing, social networking, and analytics. Businesses that are serious about being found through local searches will create an entry in Google+ Local, seeking a 100 percent score and will create business profiles on a variety of social networks like Facebook, LinkedIn, Twitter, and Foursquare. Links from social networking sites are highly regarded by search engines and can do wonders for search engine ranking.

For those who choose to resell local SEO, the next step is the one that is often outsourced. Launching an online marketing campaign may involve the use of Google Adwords, off site blogging, and other content related services. Pay per click advertising and organic search result improvement are both parts of the services offered by many SEO companies and can be very complex.

For small businesses, local SEO is becoming more essential with each passing year. As more of the consumer base is comprised of internet users, a strong and consistent internet presence will help to draw a tech savvy generation to the site and through the doors of a small business, and local SEO is what can make that happen. Helpful research also found here.

Becoming The Best SEO Reseller For Internet Income

Search engine optimization

Today’s search engine industry is worth an estimated $16 billion in USD. Online service providers and retailers report that more than 39 percent of their customers are brought in by search. A business that is looking to increase its online sales through proper online marketing must make sure that it has the right style of marketing in place to help them get seen more regularly on search pages. If your company decides to outsource SEO you can very easily make money by giving your clients the SEO packages they need. Just like you can resell social media or web design packages, choosing to resell SEO will help you grow your profits online. However, to become the best Seo reseller you need to make several considerations during the time that you sell search engine optimization.

It is estimated that by 2016, over 50 percent of the money spent in the United States retail sector will be somehow influenced by web marketing. This means that the best SEO reseller will have a large target audience for their services. Further, outsourcing is becoming very popular for all kinds of businesses. This year, 30 percent of companies decided to outsource at least some part of their social media marketing, an increase from the 28 percent that did in 2011. The best SEO reseller is a business that understands how to capitalize on the need for marketing that their customers have.

If you are looking to become the best seo reseller that you can be, it is vital that your business has a sufficient base of clients. The best SEO reseller is a company that understands how to find new clients when it needs to, but it is also one that can service existing clients properly. The best SEO reseller is also a company that can set its services at a fair price. You should consider what price point you need to set in order for your company to make profits from selling marketing, as well as which price point is best for your clients to be able to afford the products and services that they want to obtain from you.

With eCommerce sales shooting beyond $200 billion in 2011, the online marketing industry is growing rapidly. Businesses that want to become the best Seo reseller will find themselves in a great position to earn money. Ensure that you carefully go about your reselling so that you can make as much as possible from offering SEO to web clients.

Marketing Strategies for Search Engines Help Companies Strike It Rich

Internet marketing

In the past, large multinational corporations and smaller mom and pop shops alike relied upon traditional marketing strategies to capture and retain customers for their products and services. One of the most popular traditional marketing strategies consisted of placing large print advertisements in newspapers, magazines, and journals. Another popular marketing strategy consisted of placing large billboards in busy city intersections. A third popular marketing strategy consisted of showcasing products at large annual and semi annual conventions; the most successful companies always made sure to book booths at the conventions which regularly attracted more than one million potential clients and investors.

Today, however, the internet and other digital technologies have obviated these traditional marketing strategies. Print advertisements no longer capture and retain customers now that the majority of customers learn about new products and services through social media outlets such as Facebook and Twitter or through popular search engines such as Google. (Independent research suggests that online sales are expected to grow by more than two percent over retail sales by the end of 2016.) Furthermore, independent studies have analyzed users habits regarding search engines, discovering that more than three quarters of internet users prefer organic search links to paid search links, and that an additional three quarters of internet users never looks beyond the third or fourth page of a Google search.

Due to these new marketing trends involving search engines (such as Google), many companies have started to purchase Seo reseller programs and SEO reseller plans from companies which specialize in marketing for search engines. As part of their services, these companies research keywords and key phrases which have been associated with their clients’ products and services. Then these companies which specialize in marketing for search engines engineer (or write) articles, blog entries, journal entries, and blurbs which frequently use the selected keywords and key phrases. By posting these articles on websites and blogs all across the internet, these companies which specialize in marketing for search engines ensure that their clients rank highly on a Google search.

Although few companies would dispute that marketing for search engines is effective, some believe that third party companies which develop and execute marketing strategies for search engines charge an arm and a leg for their services. These companies sometimes prefer to develop their own in house internet marketing strategies, even though the third party companies insist that they lack the time, energy, resources, and expertise required to develop a killer marketing strategy for search engines. Occasionally, the companies heed their advice and purchase more marketing strategies for search engines. More often, however, the companies hire Asian companies who charge less than a fraction of what their American counterparts charge. Although many American companies insist that Asian internet marketing plans are riddled with spelling and other grammatical errors, many American companies believe that the low, low prices justify their decision to outsource internet marketing plans overseas. Get more on this here: