SEO Is Essential


Did you know that a staggering 93 percent of Internet users’ online experiences begin with a visit to a search engine? The bottom line is that in today’s world, more and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. This trend is only continuing to accelerate as consumers use their mobile devices to shop and browse products: 64 percent of smartphone owners shop online using their mobile devices. Overall, it is estimated that in 2012, 88.1 percent of US internet users ages 14 and over will browse or research products online and according to Forrester Research, online sales are expected to grow from 7 percent of overall retail sales to close to 9 percent by 2016. Therefore, online marketing, especially search engine optimization is essential.

Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also important that a website appear in organic, as opposed to sponsored, rankings. Search engine optimization, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.

However, if you’re company doesn’t have the time or the talent to preform search engine optimization services in house, it can be advantageous to consider an SEO service company or firm. SEO services companies can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to search engine optimization, you might also want to look into an SEO company and consider Seo reseller plans. Through an Seo reseller program or an SEO reseller plan an SEO company can help you provide SEO services to your clients. If you’re interested in resell SEO you might want to look into different private label SEOs, such as White Label SEO, which offer various options for resell SEO programs. Whatever your search engine optimization needs, outsourcing search engine optimization can be a great investment.

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