Internet marketing

In the past, large multinational corporations and smaller mom and pop shops alike relied upon traditional marketing strategies to capture and retain customers for their products and services. One of the most popular traditional marketing strategies consisted of placing large print advertisements in newspapers, magazines, and journals. Another popular marketing strategy consisted of placing large billboards in busy city intersections. A third popular marketing strategy consisted of showcasing products at large annual and semi annual conventions; the most successful companies always made sure to book booths at the conventions which regularly attracted more than one million potential clients and investors.

Today, however, the internet and other digital technologies have obviated these traditional marketing strategies. Print advertisements no longer capture and retain customers now that the majority of customers learn about new products and services through social media outlets such as Facebook and Twitter or through popular search engines such as Google. (Independent research suggests that online sales are expected to grow by more than two percent over retail sales by the end of 2016.) Furthermore, independent studies have analyzed users habits regarding search engines, discovering that more than three quarters of internet users prefer organic search links to paid search links, and that an additional three quarters of internet users never looks beyond the third or fourth page of a Google search.

Due to these new marketing trends involving search engines (such as Google), many companies have started to purchase Seo reseller programs and SEO reseller plans from companies which specialize in marketing for search engines. As part of their services, these companies research keywords and key phrases which have been associated with their clients’ products and services. Then these companies which specialize in marketing for search engines engineer (or write) articles, blog entries, journal entries, and blurbs which frequently use the selected keywords and key phrases. By posting these articles on websites and blogs all across the internet, these companies which specialize in marketing for search engines ensure that their clients rank highly on a Google search.

Although few companies would dispute that marketing for search engines is effective, some believe that third party companies which develop and execute marketing strategies for search engines charge an arm and a leg for their services. These companies sometimes prefer to develop their own in house internet marketing strategies, even though the third party companies insist that they lack the time, energy, resources, and expertise required to develop a killer marketing strategy for search engines. Occasionally, the companies heed their advice and purchase more marketing strategies for search engines. More often, however, the companies hire Asian companies who charge less than a fraction of what their American counterparts charge. Although many American companies insist that Asian internet marketing plans are riddled with spelling and other grammatical errors, many American companies believe that the low, low prices justify their decision to outsource internet marketing plans overseas. Get more on this here: www.hope.edu

Seo

Did you know that a staggering 93 percent of Internet users’ online experiences begin with a visit to a search engine? The bottom line is that in today’s world, more and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. This trend is only continuing to accelerate as consumers use their mobile devices to shop and browse products: 64 percent of smartphone owners shop online using their mobile devices. Overall, it is estimated that in 2012, 88.1 percent of US internet users ages 14 and over will browse or research products online and according to Forrester Research, online sales are expected to grow from 7 percent of overall retail sales to close to 9 percent by 2016. Therefore, online marketing, especially search engine optimization is essential.

Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also important that a website appear in organic, as opposed to sponsored, rankings. Search engine optimization, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.

However, if you’re company doesn’t have the time or the talent to preform search engine optimization services in house, it can be advantageous to consider an SEO service company or firm. SEO services companies can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to search engine optimization, you might also want to look into an SEO company and consider Seo reseller plans. Through an Seo reseller program or an SEO reseller plan an SEO company can help you provide SEO services to your clients. If you’re interested in resell SEO you might want to look into different private label SEOs, such as White Label SEO, which offer various options for resell SEO programs. Whatever your search engine optimization needs, outsourcing search engine optimization can be a great investment.